The more sophisticated your product or service, the more you want to tell potential customers! The trouble comes with asking people to pay for something they don't understand…

This talk will share successful B2B content marketing tips for tech companies – with plenty of real-world examples.

We’ll cover:

  • Pitching your marketing message at the right level
  • When to keep it simple and when to provide more information 
  • Using educational content as a marketing tool for complex products and services 
  • When to use video, infographics, written content and photography
  • What it takes to become a thought leader

Additional Information

Marketing is often described as a singular activity, which can feel overwhelming. In reality, it is a term used to cover a vast array of activities, including advertising, social media, content marketing, digital marketing and PR (public relations). The good news is, you don't need to check every activity off your list in order to succeed. In fact, for all but the largest companies, this is very often impossible. The key is knowing where to focus your resources.

For many B2B and tech companies, this is becoming more challenging. If every business is becoming a technology business, how do you identify your target markets? And who else could you do business with?

On the other hand, if every business is becoming a technology business, how do you stand out from the crowd? How do you let customers know they should choose you over your competitors?

This talk aims to help B2B and tech companies to approach content marketing with clarity and purpose - especially in an era where tech is profoundly changing the way we think about our businesses.

This talk was at Technology and your non-technical audience