AMP’lifying Your Google Analytics

A guide to tracking AMP content and Progressive Web Apps in Google Analytics, covering what the two technologies are, how they differ and how your Google Analytics configuration needs to change to accommodate them.

This talk will cover the overall best practices for the two channels so they don’t corrupt the data from your main site, but also ways in which you can quickly and easily analyse the performance of these channels and leverage some of their exciting functionality.

This talk was at Secrets and surprises